Dunnes and SuperQuinn loosing market share to LIDL and ALDI.
It would not be a EURO for EURO transfer as LIDL/ALDI shopping basket may cost only 60 or 70% of a Dunnes/SuperQuinn shopping basket.
Ah, God be with the Tiger days and the €45 bottles of 'Bling' water in Superquinn. Their press release on it's launch back in the day is almost a parody in the style of Ross O'Carroll Kelly:
Sheena Forde, Superquinn’s Purchasing Director says the ‘World of Waters’ range is designed to give discerning shoppers more choice than ever before when choosing a mineral or spring water. “Our extensive new range of waters has something to suit every taste, giving shoppers plenty of choice at every price point. We are delighted to be able to offer many of our waters exclusively in Ireland, for example the much talked about Bling H2O which will appeal to our luxury conscious shoppers, many of whom are purchasing the bottle as a fun addition to their dinner parties.”
"An extensive range of waters" for €45 per bottle in a country where it never stops raining. To use a well-worn cliche, you couldn't make it up.http://www.superquinn.ie/category/World ... 18.104.22.168